Gift boxes have always been controversial. Some people think that gifts are usually used to give gifts, and the appearance should be high-end and luxurious to show the sincerity of the giver. Others believe that luxury packaging is excessive packaging and the price/performance ratio is too low. In fact, no matter how the packaging is designed, it should abide by the packaging customization principles. Whether high-end or ordinary,
gift packaging boxes should be based on the display of products and brand value, such as:
Think outside the box
When customizing a gift box, the design of the box is very important. Even the simplest packaging material can turn it into a creative and iconic
custom product packaging box.
Taking an out-of-the-ordinary way of thinking can help you find innovative ways of packaging design. This also creates unlimited possibilities for the brand's product packaging box design.
Show product value through packaging
When many customers purchase products, they may make a purchase decision just because of the packaging of the product. Excellent packaging box design can leave a deep first impression, and can enable brands to make good use of packaging boxes to convey a good image of the brand.
When it comes to product packaging, customers will judge the value of the product through the information transmitted in the gift box. There are other things to consider when demonstrating the value of the product. For example, when your product is for e-commerce sales, you also need to consider whether the packaging box can provide customers with a good unpacking experience.
Multifunctional packaging
If a brand customizes a packaging box for their product, in addition to packaging and displaying the product, it can also consider other uses of the packaging box, it means that they have created additional value on their products. For example, a gift box that can be stored by the user, or a cosmetic packaging box that can be used as a makeup box, and so on.
Environmental protection
For brands, the use of environmentally friendly gift boxes is always an advantage of the brand. Many customers take this into consideration when purchasing products, especially now that users’ environmental awareness has become stronger and stronger. If the brand’s environmental awareness is not good, customers are likely to be lost.
When customizing the packaging box, we must follow the above customization principles to design and produce the gift packaging box, which can create the greatest value for the product and the brand to the greatest extent.
